Digital ANALYTICS & reporting
Overview
I lead data-driven performance reporting for multiple e-commerce brands, focusing on translating complex metrics into clear, actionable insights. My work spans Google Analytics (GA4), Klaviyo, HotJar, and custom OPS dashboards—tying traffic behavior, campaign outcomes, and product performance to measurable business goals.
PicturesPlus.com
Focus: B2B and custom framing e-commerce
- Monitored site engagement, conversion paths, and customer journey flow to identify drop-off points and optimize UX.
- Produced monthly reports on revenue, AOV, and customer acquisition vs. repeat buyers.
- Implemented enhanced ecommerce tracking in GA4 to attribute orders by campaign and channel.
- Presented insights to leadership, informing pricing strategy and digital ad optimization.
CocoNene.com
Focus: Direct-to-consumer “Made in Hawaiʻi” lifestyle brand
- Delivered comprehensive weekly and monthly analytics reports, integrating OPS sales data with GA4 and Klaviyo metrics.
- Measured performance of email automation (Welcome, Abandoned Cart, Win-Back), homepage content, and seasonal campaign launches.
- Used heatmaps (HotJar) to analyze engagement with new landing pages like Print Mediums and Coco Crafted, guiding design revisions.
- Drove continuous site improvements to increase conversion rates, lower bounce rates, and align with ROI goals from paid media.
CrazyShirts.com
Focus: Apparel retail and multi-channel e-commerce
- Supported cross-functional teams in analyzing campaign lift, A/B tests, and promotional performance.
- Consolidated KPIs across email, search, and social campaigns into unified executive dashboards.
- Provided actionable recommendations to enhance category performance and checkout flow.
- Partnered with creative and dev teams to refine landing pages based on analytics insights.
Key Tools & Skills
- Platforms: Google Analytics 4 (GA4), Klaviyo, HotJar, OPS internal dashboards, Shopify analytics
- Reporting: Data visualization in Excel/Google Sheets, Looker Studio, and presentation decks
- Focus Areas: Conversion rate optimization (CRO), traffic acquisition, email performance, user experience, and revenue attribution
Site & landing page highlights
CocoNene
HOMEPAGE- Created the template and all section content including the UX design with wireframes. Opmtermine best placements. Researched latest trends in ecommerce website page layouts for 2025-2026. Optimized for highest organic ranking.
ARTIST BIO PAGES- Created the template and each artist section content including the UX design with wireframes. Optimized with keywords, meta data, alt tags.
SIGNATURE PRODUCT LANDING PAGE- Created the template and all section content including the UX design with wireframes. Optimized with keywords, meta data, alt tags.
Pictures Plus
As the Ecommerce Manager for the Art Source Inc I was responsible for website content on PicturesPlus.com. A couple examples of pages that I designed and developed included Metal Prints (customer education) and Wholesale (B2B sales).
Castle Vacation Rentals
HOMEOWNERS - B2B - Created the template and all section content including the UX design with wireframes.
VACATION IDEAS - B2C - Created vacation themes that help potential guests find the right vacation rental for them. Created included: writing content, choosing images, and designing intros for each island.
Castle Resorts & Hotels
Created marketing assets including graphics and copy for the companies longest-running campaign. PAY NOW SAVE NOW - Maintained campaign landing page, digital marketing assets, and emails to promote this offer.
Castle Hospitality Group
Sole lead on the development of the CASTLE HOSPTIATLIY GROUP website. Managed the internal and external teams on developing the companies first corporate website representing the newly branded group of brands.
The ISO Hotel
Team lead on the development of The ISO Hotel microsite. Created the full user experience, page templates, adding images & content using TravelClick CMS.
WEBSITE CONTENT
Castle Vacation Rentals: Homepage page theme menu carousel - Vacation Ideas
Island of Maui details page. Also includes an image gallery, local activities & FAQ
Castle Vacation Rentals: Homepage page theme menu carousel
Need content that converts? I'm on it!
Meet me
I'm an innovative, fun & exceptionally creative professional with roles as Digital Marketing Manager, E-commerce Manager, Fashion Designer, Online Merchandiser, and Product Manager. Experienced in re-branding & optimizing websites, & creating digital content. Specializing in Google & retargeting ads.